Est. May 2008

30 November, 2014

McWine And A McWafer

Let’s cut straight to the chase, shall we?
McMass Project, which is the brainchild of Paul DiLucca – a creative director at the church branding agency Lux Dei Design – is raising funds to put a McDonald’s franchise inside a place of worship.
Sorry, this isn’t a ‘brainchild’; church growth and marketing firms have been doing garbage like this for decades.

With them, it’s all about the Benjamins – you gotta get people into your church so you fill your collection plates; therefore, you have to be trendy, you have to have all the latest audio-visual shiny objects, your services have to resemble music-awards- shows, and don’t you dare mention sin, punishment, obedience, or the need for repentance, because that stuff isn’t palatable and it’s going to drive people out of your pews.

Even Jesus wouldn’t be welcome in the pulpit of a church-marketing church.  Shoot, His preaching drive people away from him in droves (John 6:22-66); it even got Him killed.  Peter and John got hauled before the Sanhedrin for preaching what would become known as Christianity.  Paul got thrown out of just about every decent town in eastern Europe, he was beaten, stoned near to death, imprisoned, and otherwise physically assaulted for his Christian preaching.  All the apostles save Judas (who hung himself) and John (who was exiled) died as martyrs, as did most of the early church fathers.

And it was all because they didn’t try to tailor their preaching, teaching, or ‘church’ to the whims and wills of the community.

And that won’t fly for the church marketers (or church growth experts); for them, the most important thing is quantity of membership, and in order to increase quantity, you end up having to decrease quality – of the preaching, of the teaching, of the pastor, and of the congregation.  ‘Tickle their ears’, the growth folks say, ‘and you’ll be coining money in the basement (or wherever they count the offerings)’.

That’s not what church is about.

This article reminded a lot of people about Jesus’ cleansing of the Temple; it reminds me more of Paul’s commentary to the Corinthians regarding their communion feasts.  You see, the Corinthians were using the Lord’s Supper like an all-you-can-eat buffet; some were stuffing themselves at the expense of latecomers.  Paul chews the Corinthians for that (1 Corinthians 11:20-22), and ends with this: “[I]f anyone is hungry, let him eat at home. (v 34a)”.

If you’re going to a church because you can get a burger and fries with your Scripture, you’re going for the wrong reason.

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